The Italian brand Carioca, a leader in the production of coloring, writing and drawing products, arrived in Brazil in 2023, through Animativa. Despite its very Brazilian name, it was founded in Turin and has been a reference in quality and safety in Europe since the 1950s, and is present in more than 80 countries.
With a varied product mix, which includes everything from gouache paint sticks, erasable colored pencils and even felt-tip pens of various models, the Carioca brand positions itself as a driver of children’s creativity, putting safety first. All product caps are ventilated and the dyes used are food-grade, which do not pose any risk of poisoning. In addition, most of the products are washable (some are super washable), which brings extra peace of mind to parents.
The brand comes to compete for the most demanding consumers in terms of quality, durability and safety. More than that, it also has a strong connection to creativity, being designed for everyone who wants to explore new artistic techniques and experiment with different forms of expression.
MAR-MAR doo is a Croatian company founded in 1991, a leader in advanced solutions and the introduction of new trends. Through the partnership with MAR-MAR, in 2023 we launched Sharp Dash, a notebook with SmartLines technology.
SmartLines is an application that helps students plan school and extracurricular activities. When taking notes in the Sharp Dash notebook, the student can scan the content through the application and everything written down is automatically transferred to a digital planner on a smart device, which reminds the student of their obligations through notifications. The technology also includes a timetable, a daily, weekly and monthly planner, a scanner and the ability to easily share content with friends or parents.
To celebrate the 60th anniversary of Turma da Mônica, Animativa has teamed up with Caderno Inteligente to launch a super cute and limited edition collab: the Turma da Mônica Smart Notebook. With two cover options, featuring the iconic characters: Mônica or Magali, in two different formats: A5 and Size G, making the student’s day-to-day life more practical, organized and with a touch of nostalgia for Brazil’s most beloved group.